The Ask:

After completing designs for the Foxtrot iPhone app, my team was asked to design a responsive e-commerce website for the company. Until that point, shopping had been available only through the app.

Approach:

We wanted to ensure that all functionality from the app was available in the website, so I began from the same user stories and user flows from the app. I started with a mobile-first approach, using the app wireframes as a guide wherever possible, and scaling designs up. After performing usability tests on the interactive Axure prototypes and making adjustments as needed, the designs were passed along to my visual design partner, who applied Foxtrot’s branding and visual styles.

My Role:

UX design, Usability testing, User stories