ArcLight CRM Software

The Ask:

ArcLight is an internally developed CRM product used to manage direct mail campaigns, with features that include building consumer segments, creating targeted mailing lists, and maintaining and analyzing large datasets. The software was developed over time with very little design forethought. Common workflows were inefficient, often required users to move between screens repeatedly.

I was asked to redesign several key interactions and workflows, along with a new navigation structure.

My Role:

UX Design, User research, User testing