Posts Tagged ‘ux’

Twitter Updates via Facebook

Thursday, March 25th, 2010

There’s a common practice in social media that absolutely drives me nuts. It’s when someone posts a link to an article on Facebook, then posts a link to the Facebook post on Twitter. I understand that the majority of these posts are generated automatically by Facebook apps and widgets, but that makes it no less irritating. When I click on a link in Twitter, I want to read the article, not your Facebook page.

This is especially irritating when the offender is a major media outlet (and this is almost always the case.) When I see a link posted by Outside Magazine, I should be able to safely assume it is a link to one of their articles. By taking me instead to their Facebook page, where I must click another link and open yet another tab, they are not only irritating me, they are betraying my expectations. They are weakening my trust in their brand.

Perhaps these media brands are trying to turn their Twitter followers into Facebook fans. I follow many more Twitter accounts than I have Facebook friends, and I assume there are others like me. But this feels to me like a cheat. I use Twitter because it’s faster and easier than wading through the comments and other cruft on Facebook.  By auto-posting from Facebook, these brands fail to respect the media preferences of their readers, creating a poor brand experience.

The lesson here? If you’re a media company, or run any sort of publishing or blog site, respect your readers’ media habits.  In addition to your RSS feed, post direct links on both Twitter and Facebook.  Most blogging and web publishing platforms now feature plugins or module that allow you to automatically do both, preventing the kind of cross-linking irritation that will eventually make your readers stop clicking your links altogether.