Posts Tagged ‘mobile’

The Microsite is Dead. Long Live the Microsite!

Tuesday, March 6th, 2012

For a couple years now, “microsite” has been a dirty word. Facebook apps and tabs became the de facto home for promos, contests, and interactive apps. Fish where the fish are, right? But as Facebook has shrunk and pages and tabs, and as users access the web from mobile devices in ever-larger numbers, Facebook tabs are no longer the clear-cut choice they once seemed. What’s the solution? The venerable Microsite, of course.

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